Praise for "The 7 Deadly Sins"

"Alan Tarr has put together a well-written, informative, and often humorous manual of how to successfully market your business. I’ll never look at marketing and advertising the same way again.”

—John Boyens, Author
The Productive Selling Zone: Real World Sales Strategies That Work

“…one of the best reviews of good marketing and advertising principals that I’ve seen”

—Zachary M.
Sr. Business Development Coord.

“Even seasoned marketers like myself need to remember the basics”

—Marilyn K.
Marketing Manager

“Your concepts make so much sense…I now understand why we weren’t getting results”

—George G.
Business Owner

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7 Deadly Sins of Marketing7 Deadly Sins Of Marketing & How To Avoid Them

Practical Advertising & Marketing Communications Guide For Bedrock American Business

By Alan L Tarr

This book shows those who own, manage, and market businesses from $250,000 to $50 Million in sales how to avoid the pitfalls that too often face entrepreneurs. It is, at once, a "how-to" guide and a philosophical lesson of the real meaning and practice of marketing.

The book is based on Alan Tarr's Marketing Workshop The 7 Deadly Sins of Marketing:

  1. Myopia:
    Taking the narrow view of Marketing

  2. Imitation:
    If it's good enough for Coca-Cola...

  3. Sameness:
    Choices Are Made on Differences Not Similarities

  4. Arrogance:
    "Formula? We don't need no stinkin' formula!"

  5. Ego:
    Write Copy for Sales - not style! This ain't no fancy college course.

  6. "Ignore-ance":
    Ignoring 94% of your market is all too common.

  7. Apathy:
    "I don't know and I don't care."

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