We can work as mentors with your marketing staff on an ongoing basis so you can get the benefit of highly experienced and talented people without having to pay for a high-priced employee.

“Blue Pencil” Editing and Mentoring Program

You spend a lot of time and effort drawing up an advertisement, brochure, sales letter, catalog, or website. You’re happy with your work but would like to get an outside opinion - a professional opinion. Now Marketing Associates makes it easy.

For companies and individuals who have gone through our Basic Training and/or Advanced Training Workshops, the Blue Pencil program gives you access to our senior advisors on an hourly basis without need for a retainer.

When you have something you want reviewed just send it over and we’ll evaluate the selling message, check 9 points of communication, we’ll run the platitude test (to detect any BS), and check for motivators and risk reducers. Then we’ll let you know our opinion and make suggestions if they’re warranted.


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